Vitha has created a new men’s line dedicated to hair and beard care: Alpha. Her own products are designed for the dreamy, romantic, unconventional man who flaunts innovative and bold looks with ease.

The Alpha line is the cosmetics that makes grooming her only reference. Thanks to its extraordinary creams, authentic protagonists of the barber sector, indicated for perfect shaves. Or its specific beard and mustache cleansers, dedicated to true metropolitan leaders, always on the go for work or leisure.

A line for those who have clear ideas and always know what he wants.